Industry News

Dentsu Senior Corporate Advisor Tateo Mataki Receives the Order of the Rising Sun, Gold and Silver Star

Tateo Mataki

4 November 2015 - For the autumn conferment of 2015, it was determined on November 3 that the Order of the Rising Sun, Gold and Silver Star will be awarded to Dentsu Inc. Senior Corporate Advisor Tateo Mataki ( who formerly served the President and Chairman of Dentsu).

The decoration was for Mataki’s dedication to achieving healthy development of the advertising industry at home and abroad and improving the status of the industry. For example, Mataki , who has worked in the advertising industry for many years, has exercised leadership by serving as the President and the Chairman of the JAAA (Japan Advertising Agencies Association) and holding various important posts at international advertising-related organizations, and became the first person inducted into the Hall of Fame of the AFAA (Asian Federation of Advertising Associations). Furthermore, he was praised for his contribution to implementing and facilitating government measures and policies, such as the consolidation of municipalities and promotion of electronic government, through the company’s business operations.

At the ceremony to be held at the Emperor’s court on November 5th , Prime Minister Shinzo Abe will award the decoration and diploma to Mataki, and subsequently, he will have an audience with the Emperor.

Dentsu Senior Corporate Adviser Tateo Mataki comments regarding his receipt of the decoration.

“It’s a great honor to receive the Order of the Rising Sun, Gold and Silver Star, which is a prestigious decoration, and I would like to express my sincere appreciation. I took over work that was carried out strenuously by my predecessors, and I continued to may steady efforts by staying ahead of changes in the world. I think that this led to the development of the advertising industry and the company’s business.

Having been able to meet many fascinating people through advertising, with requires good human qualities, has been one of greatest pleasure for me.

I believe that I am receiving the decoration on behalf of my seniors, colleagues and juniors in the advertising industry and all others who have supported me, and I am deeply grateful to them”.

Contact: JAAA Executive Office www.jaaa.ne.jp

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