Event News

2018 APAC Effie Awards Announces Elaine Chum as Final Head of Jury and Reveals Full Jury Line-up

Singapore (25 January 2018) – APAC Effie has announced Elaine Chum of Philips as the final Head of Jury and revealed the full line-up of judges for the 2018 APAC Effie Awards.

Elaine Chum is the Head of Digital for Philips ASEAN Pacific for the Consumer and Health Care business, and comes with a wealth of experience in digital marketing. In the four years at her current role at Philips, she led the digital transformation journey and setup of The PULSE which focuses on end-to-end digital management, performance management and driving DROI across digital activations in the region. The work of her team has won the acclaim of various industry awards in the region.

She first joined Philips 12 years ago, where she worked on digital strategy & enablement and digital marketing communication roles for the consumer business focusing on Europe and China at the Philips headquarters in Amsterdam. After 7 years, Elaine moved on to be the Digital Lead for Philips South Korea. Prior to Philips, she worked at Carlson Marketing Worldwide Singapore, a loyalty agency, managing clients with heavy digital portfolio, such as ExxonMobil, SK-II and Guinness for Southeast Asia

On her appointment Elaine said,” With Digital at the forefront of today’s business activations, it is an honour to be appointed as Head of Jury and be part of APAC Effie 2018 to select and recognize work in the region that delivers brand and business impact, creatively and effectively. I am looking forward to an inspiring session”

This year's jury line-up consists of some 200 judges, with rich knowledge and expertise across the Asia Pacific region. There is a diverse representation of judges from the various disciplines along with strong support from the clients.

EVENTS

APAC EFFIE AWARDS


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Awarding Ideas that Work - The most effective marketing communications campaigns in Asia Pacific.


SPIKES ASIA


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Spikes Asia is an annual celebration and exploration of Asia Pacfific’s creative communications.


CALENDAR
26 September 2017
CAAAA EXCO Meeting
Singapore

27 - 29 September 2017
SPIKES Asia
Suntec, Singapore

   





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